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Hi Team,

 

This week my favorite quote has been inspired by the turmoil that the relationship breakdown with Paul the plumber has created in my mind (After loads of discussion and analysis with several team members).

 

"Success is a lousy teacher. It seduces smart people into thinking they cannot lose", Bill Gates.

 

Several months ago we established our internal "Rules of the game" for all DDB team members to operate by. Now, following the last few weeks plumbing upset, I think it is important for us all to clearly establish our basic expectations for how we expect all of our subcontractors to behave and conduct their businesses. So this week I will be writing a new document called "DDB contractors rules of the game", which I will circulate for your review and comments.

 

The results are in for the search for DDB's three brand promises, and the most popular phrases are;

 

 

I love all three of these phrases and believe that they clearly represent the key promises to our clients. I will start to incorporate these brand promises in future marketing articles, website copy and signage. Thank you to everyone that responded to my last email helping me to refine the list of choices.

 

This week promises to be busy on all of our five building sites, which is an exciting prospect, so heads down and work safe!

 

Thanks for reading,

David.