EMAIL #10 - 20th, August, 2018 - Brand Promise
Hi Team,
We had another great team meeting last Friday, so thank you all for your participation and valuable contributions.
The brainstorming exercise was the highlight and everyone came up with insightful ideas that were again very consistent (or you all copied each others answers?) It was quite easy to distill all the ideas and come up with Our common purpose; which I now believe is, "To provide an enjoyable, seamless building process to all clients".
As the leader of the DDB Team it is very important for me to believe and be passionate about our common purpose (our why) and to reinforce this purpose in everything we do. Our common purpose is therefore central to DDB's business culture and this weeks quote speaks to the importance of having a strong business culture.
"In a weak culture, we veer away from doing "the right thing" in favor of doing " the thing that's right for me".
Coming up with our three brand promises, is a bit harder because there were so many good ideas. So the top six brand promise phrases, from the team brainstorm at this stage are:
- Enjoyable building.
- Pride matters at DDB.
- Bespoke building solutions.
- Built for a life time.
- Innovative design.
- Built on time every time.
We now must reduce this list down to the three phrases that best sum up our brand promises. Please let me know what is your top three?
Thanks for reading,
David.
